Compelling content that sells.

With more than two decades in the wine and hospitality world, I create content and brand activations that combine storytelling, expertise and results. From tasting notes and press releases to social campaigns and panel moderation, every project is designed to generate greater visibility and impact.

What I offer

Press Releases, Tasting Notes & Sell Sheets

Clear, concise and sales-driven content crafted to highlight your brand.

Guidance on creating and positioning proposals that win new clients.

Social media activations, point-of-sale materials and video training for your team or ambassadors.

Leverage my Rolodex of 10K media and trade contacts to reach the right audience.

Professional moderation of panels and events to maximize engagement and produce results.

Represent wineries and spirits brands at events, tastings, and in media appearances.

Online activations that connect your brand with my 20K+ social followers and 10K trade contacts, including importers and top U.S. media.

As a former editor-in-chief of national publications, a holder of the Wine & Spirit Education Trust (WSET) Diploma, an instructor at the Wine Business Institute at Sonoma State and the CIA Rudd Center, a regular wine competition judge and a TV guest, I bring deep credibility and measurable results to every project.