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Welcome, I’m Liza.

For more than twenty years I’ve been writing, teaching and consulting about wine, cocktails and food. My goal is simple: to make wine approachable, joyful and a tool for connection in both personal life and business.

As seen in:

Features in leading wine, food and lifestyle publications.

Testimonials:

Words of praise from clients, readers and colleagues with whom I have worked.

Liza is a pleasure to work with. She creates interactive and fun wine experiences that are enjoyable for everyone. She really knows her wine and you can just tell how much she loves sharing her passion with all kinds of groups.
Carissa Zenorini, Principal; Absolute Adventures, Inc. (event planner), San Jose, California
Liza’s years of writing about the wine business gives her ready access to experts across the industry. In her seminar at Sonoma State, her first-hand knowledge and experience was complemented by a first-class panel of colleagues.
Ray Johnson, Director, Sonoma State University Wine Business Institute

As an Italian I have a passion for wine. I found the same passion in Liza, her knowledge and enthusiasm for sharing so much information and so many details about wine made her the center of the party!

Federico Brocero Ghersi, Realtor, Alain Pinel Realtors, San Francisco, California
Liza has a sharp take on the modern wine industry, offering insights and recommendations that stand out from the crowd. Her writing is informative and enjoyable to read and hopefully opens you up to something new in the wine world.
Max DeNike, Managing Editor, The San Francisco Examiner, San Francisco, California

What an elixir! I sort of know one is not supposed to enjoy one’s own publicity but I couldn’t help enjoying how well you write even if it was about my firm and myself.

David Rockwell, CEO; Rockwell Group (restaurant architects), New York City
Liza’s “How to be Savvy in Business” course was a big hit with our alumni. Liza’s warmth and natural ability to pique her students’ curiosity ensured that everyone went home having learned a lot. We tasted some great wines, she answered all our burning wine questions and we had tons of fun. Liza took care of all the details making sure the whole night we ran smoothly,
Anna Kharbas, San Francisco Regional President, Cornell Alumni Association of Northern California

I was very impressed with the depth of knowledge and expertise you so eloquently shared with our attendees. You did a great job balancing a very knowledgeable group of wine enthusiasts. I would highly recommend your services to anyone.

Renee Feeney, Business Development Manager, Fireman’s Fund Insurance Co., Arizona
I’ve worked with Liza for nearly a decade and have always been impressed by her passionate knowledge of wine and spirits. Over the years, she’s helped me craft brand and corporate messaging that truly resonates with trade and consumers. Working with an experienced journalist is an asset for any communications professional and I’ve found my relationship with Liza to be invaluable.
Holly Evans, Director of Communications, PURPLE WINE + SPIRITS, Graton, California

Liza is unmatched for her enthusiasm and pursuit of knowledge, all while retaining charm and humor while bringing it to her audiences. I always enjoy her ability to challenge me.

Todd Smith, Wine Director and Manager, DOSA South Indian Restaurants, San Francisco, California

Liza is one of our most trusted writers. Her professionalism, expertise and ability to meet tight deadlines make her a go-to choice when assigning stories on the wine and spirits business.

David Gadd, Vice President and Executive Editor, The Tasting Panel and The SOMM Journal, Encino, California

Liza’s creative, approachable style captivates her audience in an engaging, immersive experience. She is a unique wine educator in terms of her professionalism and ability to stay at the top of the game while demonstrating her vast knowledge of the wine, food and spirits. She is truly the quintessential Wine Chick who has the innate ability to evangelize any brand she promotes.

Beth Schnitzer, Co-Founder and President, Spritz (marketing agency), San Francisco

We had a great night! Liza’s events are a true delight. Her knowledge about wine is jaw dropping. She knows how to educate about wine in a playful way. The experience was excellent!

Hermine Baker, Owner, Atmani Wine Country Tours, Sonoma County
Liza throws her extensive knowledge and passion and into her group wine tastings talks. She recently led a private Latin wine tasting for Northwestern and University of Chicago alumni in Miami that kept us all intrigued, as she paired the wines with cuisine to bring out the flavors the unique flavors. A fun, educational evening.
Maria Atanasov, NU Club of Southeast Florida, President
Liza is an invaluable source of accurate and timely information on pressing wine industry issues and, she is tenacious [as a legal reporter].
John Hinman, founding partner of Hinman & Carmichael, LLP, a San Francisco-based law firm specializing in drinks law
Liza is the rare host whose presence feels like opening a perfect vintage. She blended generosity, expertise and sparkle to turn our event into something we will savor long after the glasses were cleared.
Alessandra Baldeschi, of Blancdenoir, an Italian company specialized in using European Union funds for educational purposes

Liza is incredibly passionate about wine and loves to discover new wines and countries. I have so much respect for her as an educator and am impressed with what she has done for the wine industry in the last decades.

Elena Spadoni, Miami-based wine broker

Areas of Expertise:

From corporate team-building events to exclusive, private tastings and academic wine education, I design experiences tailored to your corporate and personal needs.

Corporate Events for Teambuilding

Get to know your colleagues better through engaging wine experiences that foster communication.

Private Events

Make birthdays, dinner and other celebrations extra memorable with curated, interactive tastings.

Content- and Brand-Focused Events

Enhance your brand’s presence with key talking points and customized wine and cocktail tastings that resonate with the trade.

Professional Wine Tastings

Let Wine & Spirit Education Trust Diploma grad Liza the Wine Chick help you dig deeper into the world of tasting and terrior as you prepare for wine certification exams or just bone up on your formal wine knowledge.

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