For someone who has turned out hundreds of magazine articles over the past 15 years, I have never written, or contributed to, a book. Well my baby just hit newsstands, opps bookstores, this week. So I only wrote a chapter, forgive me but I am still excited.

The Business of Wine is composed of more than 140 entries from a multitude of experts of different backgrounds in the wine business. Importers, journalists and educators came together to try to forge the industry’s first serious ode to the business of wine. It has chapters that address hence thus forth infrequently discussed concepts such as the role of importers, distributors and cult wines. It also tackles topics like the trend towards higher alcohol levels in wine and the value of ratings and scores. It was edited by Geralyn and Jack Brostrom and was published by Greenwood Press. Other contributors include educator Doug Frost, Jamie Ritchie of Sotheby’s and winemaker João Portugal Ramos.

These are often topics that remained less than well redefined in the shadows and it’s exciting to see a wine industry book take them all on head on. I wrote the chapter on how to best market to the on-premise sector, which has become somewhat of a specialty of mine over the years. The bulk of the book is well written and focused on really useful information many in the industry will use to better navigate the business. What’s more those who read my blog here and my posts on the Examiner.com readers can get 20 percent off the cover price of $65 by going to this link on the Greenwood site for the next week by using code F238. Happy reading!

Cheers,

Liza the Wine Chick