Save Miquel: how I came to embrace cork

Sep 28,2008 | Sunday

So I just got back from the cork forest in Portugal. It made a big impression on me. And just so you have full disclosure on this: a cork company paid for me to go. I learned a lot and think they have a very strong case to make about the importance, tradition and history of oak.

Yours truly in the Alentejo with a stand-in for Miquel

Here are a couple of important thing you may not know about cork:

1) The cork harvest doesn’t harm the trees but removes their outer layers (every nine years).
2) Cork forests are good for the environment and prevent arid countries in North Africa from being desserts.
3) Some cork closures can cost less than a screwcap.
4) Cork producers are working very hard, and succeeding per my own experience as well as their research, in reducing cork taint.
5) Wines under screwcap can suffer from “reduction,” i.e. a reduced flavor profile with less fruit and expressivity. I had experienced it but couldn’t wrap my head around an explanation.

Save MiguelSave Miquel is an ad campaign the cork company Amorim launched in Australia to get the folks Down Under to see the light. It features American comedian Rob Schneider in his search to find Miquel the cork tree and save him.

Above you can see the corks that fueled the campaign and yours truly in the Alentejo with a stand-in for Miquel.

My Examiner.com column has gotten quite a bit of response, both pro-cork and otherwise. I intend to follow up on it and welcome your feedback.
Salud,

Liza the Wine Chick

2 Comments
2 Responses for "Save Miquel: how I came to embrace cork"
liza | January 12th, 2009 at 05:29PM
David, I think the number of corked wines is decreasing. I deal with a large number of wines for events and see a drastic improvement. It may not be as low as 1 to 2 percent as the cork industry attests but I think they are making progress. I am also seeing more faults related to reduction in wines bottled under screw cap, and that is something we don't discuss much. Regards,
David Jackson | December 29th, 2008 at 12:05PM
I came to consider the screw-cap at a wine tasting given at the Tanglewood Wine and Food Festival, given by a distributor for New Zealand wines. He said that he lost as much as 20% of his inventory to cork rot. He also said that because the cork is cut in strips to make individual closures, it could effect 7 or 8 bottles in a case. Maybe these are the public spin on an effort to control costs or something else?

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